Global Director Digital and Retail Market - Originals & Style
It is widely accepted that personalisation is a necessity to retain and win new customers; remain relevant to your customer and remain ahead of the competition. This discussion explores personalisation methods and their ROI including: What is the key to engaging your customer with content and responding in real time? What is the future of interactive content? What is the role of proactive alerts? How can you create predictive, personalised mobile experiences at scale? How can you match the message to the moment, before customers go hunting for answers?