Global Head of Customer Experience and Digital Innovations
Conference Day Two
Thursday, March 21st, 2019
Everyone knows that data offers enormous potential to exponentially increase the quality of the customer experience, brand commitment and therefore customer preference. However, progress in most companies is slower than expected, mainly due to the difficulty of processing Big Data.
Hear about the new approach to adopt: "from Big to Dig Data", put the conception of the ideal customer experience first and then look for the data that will enable it to be implemented.