Global Head of Customer Experience and Digital Innovations
- How can IoT and machine-to-machine sensors be used to build better customer and brand experiences?
- What are the best examples of IoT currently being used?
- What are the future implications of IoT for businesses?
- Is it a case of more touchpoints the better, or is less sometimes more?
9:30 AM Case study: Setting trustable and systematic business goals at the top to reflect the customer journey
Learn about Groupe Renault’s 3 step approach to measuring and monitoring an omnichannel driven business. How do you use quantitative and qualitative insights to understand the customer? How do you bridge the gap between the digital and the physical?What are the design thinking strategies and implementations to enhance the customer experience?