Global Head of Customer Insights
Conference Day One
Wednesday, March 20th, 2019
Learn how a global banking leader used programmatic sample buying to measure the impact of marketing campaigns across channels and touchpoints. Discover how they used advanced sampling to measure the shift in customer perceptions to provide the optimum customer interaction.
2:30 PM Interactive discussion sessiont: How much weight should you put on your metrics in an omnichannel era?
Challenge the reliability of metrics, which enterprises have relied on for years. If you had to choose one, which would it be? Analyse which of the below approaches will ensure you are motivating your staff to hit their targets and grow your business.
- Table One: Profit or growth? Margins have always been the biggest metric of success however should you now be looking beyond the short term losses and focus on the long term gain?
- Table Two: NPS or Social? Do surveys give you a realistic opinion of your customers’ perception of your brand or should you be analysing key patterns over your social media networks?
- Table three: Top Down or Bottom up? Would you choose the efficacy of marketing across channels to help justify your media spend or, determine how users interact with your digital touchpoints?