25 - 26 March, 2020 | Lisbon, Portugal

Frederic Gau


Global Brand Development Director
A;t Fox, the AD&T Group

Conference Day One

Wednesday, March 20th, 2019


3:45 PM Thought provoker panel session

  • Is a mobile first approach the key to integrating bricks and clicks?
  • Do the best metric and attribution methods come from the enterprises with the biggest wallets?
  • Can you spin a bad customer experience into a brand loyalty game changer by proactively engaging with your customer across all channels?

Conference Day Two

Thursday, March 21st, 2019


2:15 PM Customer-centric strategy made simple

Learn from a brand who moved to a customer centric strategy from the theory to real actionable strategy. Hear about the journey of implementing this change across every level of the business from the key proposition, KPIs and governance right down to the copy for marketers.

Check out the incredible speaker line-up to see who will be joining Frederic.

Download The Latest Agenda