Luka Baranovic


Managing Director
Humanact

Omnichannel Forum Exec - View the event guide

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3:45 PM Thought provoker panel session

  • Is a mobile first approach the key to integrating bricks and clicks?
  • Do the best metric and attribution methods come from the enterprises with the biggest wallets?
  • Can you spin a bad customer experience into a brand loyalty game changer by proactively engaging with your customer across all channels?

8:20 AM Okay, we need to invest in omnichannel - what targets are we putting in place to make sure we get the return?

Agenda to be discussed:

  • What is our desired return on investment – growth, customer satisfaction or profit?
  • What metrics can measure multiple interlocking benefits/costs? 
  • Should we adopt return-on-customer over return-on-investment? 
  • How are we going to get our employees bought into this - can we incentivise or empower them to drive this change?
  • Do we need to train them?




Check out the incredible speaker line-up to see who will be joining Luka.

Download The Latest Agenda