Luca Barachini


Digital Strategist and Planner
Former Head of Digital and Omnichannel Transformation for Versace Global

Omnichannel Forum Exec - View the event guide

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2:00 PM Disruptor insight: How can brands regain consumer trust?

Hear from a digital expert who has game changed brand loyalty and customer experience for luxury retail brands through an innovative customer-centric methodology.


12:15 PM Ideas lab: Collectively come up with the omnichannel solution

Put your phones away, put your own challenges aside for 45 mins and use this time to maximise the time with your peers to develop a common omnichannel best practice.

Step One: Choose a table.

Table 1 - People
Table 2 - Process
Table 3 - Technology

Step Two: Each table does a 10 mins SWOT analysis (Strengths, Weaknesses, Opportunities and Threats).

Step Three: Each table presents their SWOT analysis to our moderator.

Step Four: Switch the SWOT with your neighbouring table: With your new SWOT, come up with a collective solution to weaknesses and threats and an action point for strengths and opportunities.

Step Five: Each table provides feedback back for five minutes: we collate it; you walk away with a 360' recommended action plan! 


Check out the incredible speaker line-up to see who will be joining Luca.

Download The Latest Agenda