Digital Strategist and Planner
Former Head of Digital and Omnichannel Transformation for Versace Global
Hear from a digital expert who has game changed brand loyalty and customer experience for luxury retail brands through an innovative customer-centric methodology.
Put your phones away, put your own challenges aside for 45 mins and use this time to maximise the time with your peers to develop a common omnichannel best practice.
Step One: Choose a table.
Table 1 - People
Table 2 - Process
Table 3 - Technology
Step Two: Each table does a 10 mins SWOT analysis (Strengths, Weaknesses, Opportunities and Threats).
Step Three: Each table presents their SWOT analysis to our moderator.
Step Four: Switch the SWOT with your neighbouring table: With your new SWOT, come up with a collective solution to weaknesses and threats and an action point for strengths and opportunities.
Step Five: Each table provides feedback back for five minutes: we collate it; you walk away with a 360' recommended action plan!